Among the star Indian actors, Aamir stressed the importance of focus group screenings. Months before a film’s release, it will be shown to a small group of viewers, and their reactions will be captured during the screening. Professional agencies recruit the sample audience using a methodology designed to remove bias in the results.
After the screening, people will be given a questionnaire that focuses on multiple aspects of the film. Based on the feedback, some Bollywood producers even re-shot portions of their films and saw successful results. Aamir Khan has been adopting this technique for a long time, and the latest news is that he will hold special screenings for Sitaare Zameen Par, too.
The shoot was wrapped yesterday, and the star actor plans to release the film in Summer 2025. Aamir intends to complete these focus group screenings by February so that he will have sufficient time to make any changes to the final edit.
As Aamir Khan’s last two films didn’t reach expectations, he is giving it his all to provide a memorable experience with Sitaare Zameen Par. Let’s see if he can get back to the winning ways with this sports drama. Directed by R. S. Prasanna, Sitaare Zameen Par is a spiritual sequel to Aamir’s Taare Zameen Par. Genelia Deshmukh plays a key role.
