The announcement of Project K’s cast itself has generated solid hype for the movie. Apart from PAN Indian star Prabhas, the movie also has the likes of Amitabh Bachchan, Kamal Haasan, and Deepika Padukone. Generally, for films of this scale, promotions need to be unique.
Despite the release date being far away, the makers have enhanced the buzz by making videos, pre-look posters, and other announcements. Yesterday the team released the official limited edition free merchandise.
The first drop was sold out in just 4 minutes, which depicts the impeccable craze the film holds among the general audiences and movie buffs. The second drop will be released soon. Project K will arrive in theatres on 12 January 2024.