Victory Venkatesh’s Sankranthiki Vasthunam is an epic blockbuster that was a golden goose for all the parties involved. The theatrical rights were sold for less than Rs. 50 crores, but the fun entertainer minted huge moolah for buyers by collecting over Rs. 150 crores share.
Directed by Anil Ravipudi, this madcap entertainer is set to kickstart a new trend by having its television premiere ahead of the OTT release. This surprising decision is also one of the reasons for the film’s solid long run. The much-hyped satellite premiere of this Venkatesh starrer is scheduled for March 1 on Zee Telugu at 6 PM.
Since the OTT premiere is yet to happen, Sankranthiki Vasthunam is expected to register a massive TRP rating on its first telecast. The digital release announcement might come soon. Aishwarya Rajesh and Meenakshi Chaudhary played the female leads. Produced by Shirish of Sri Venkateswara Creations, Bheems Ceciroleo composed the tunes.