Venkatesh, a 64-year-old Telugu actor, is known for his witty and self-deprecating humour. He enjoys a fanbase with no negativity surrounding him. His upcoming movie, Sankranthiki Vasthunnam, is all set to release on January 14, 2025, and promises to be a complete festival entertainer.
The movie will face strong competition from two other major releases during the Sankranti season. Ram Charan’s Game Changer is scheduled for release on January 10, 2025, and Balakrishna’s Daaku Maharaaj will hit theaters on January 12, 2025.
When it comes to promotional efforts, Venkatesh is currently leading the charge. He’s been actively engaging in promotions by appearing on TV shows, song promos, and participating in a wide variety of promotional activities. This proactive approach is helping Sankranthiki Vasthunnam reach a broader audience, boosting its chances of being the top choice for moviegoers this Sankranti season.
Ram Charan, while also promoting Game Changer, may need to intensify his promotional efforts, especially given the competitive nature of the Sankranti releases. Meanwhile, for Daaku Maharaaj, Balakrishna’s team is focusing on interviews with the director and heroine, but it remains to be seen if more aggressive promotional tactics will follow.
Ultimately, movie lovers are likely to watch all the Sankranti releases, but the key challenge for each film is to build enough momentum and visibility to make it the first choice for audiences. Effective promotions will be crucial in achieving this.