The highly anticipated song “Kissik” from Allu Arjun’s Pushpa 2: The Rule has been met with overwhelming praise. Featuring Sreeleela alongside the Icon Star, the track has already set a new milestone.

Previously, the song “Dum Masala” from Superstar Mahesh Babu’s Guntur Kaaram held the record for the most-viewed Telugu lyrical song in 24 hours, with 17.42 million views. However, “Kissik” shattered this record in just 12 hours, reaching 17.7 million views.

The song’s momentum shows no signs of slowing down, and it is now poised to break the next big record—surpassing “Whistle Podu” from Vijay’s The Greatest of All Time, which stands at 24.88 million views. With its rapid rise, “Kissik” may well become the most-viewed South Indian lyrical song in 24 hours.

Pushpa 2 is scheduled for a grand global release on December 5, 2024, in multiple languages. The film, backed by Mythri Movie Makers, has been produced on an enormous budget, with Devi Sri Prasad composing the eagerly awaited soundtrack.