After the success of Raja Raja Chora, Sree Vishnu, Hasith Goli, and People Media Factory have collaborated once again to bring us Swag. Set to make its grand debut in theaters on October 4, 2024, the film is generating significant buzz among audiences. In light of this, we had the opportunity to sit down with the film’s lead, Sree Vishnu, for a brief interview. Here’s what he had to say.

What does the title Swag mean, and what’s the film about?

Swag means “welcome to the Swaganika family.” We chose this short title instead of a longer one. The film revolves around a family and explores the clash between matriarchy and patriarchy set in the 1500s. It poses the question: “Who is greater, the male or the female?” This story has been crafted with confidence, as Telugu audiences embrace new narratives.

Tell us about your role

I have never played dual roles before, but in this film, I portray four characters from the same family. Taking on these four roles was a challenge, but it came together beautifully. The movie is family-friendly and includes elements that resonate with both older and younger audiences. It imparts important lessons about our heritage and ancestors. It’s a grand story, and after watching, audiences will commend the director for effectively conveying such an expansive narrative in just over two and half hours. I believe this film will stand out as one of the top films of my career.

What about Ritu Varma’s character?

Ritu Varma’s character undergoes significant transformation throughout the film. This character arc will leave a lasting impression on audiences, especially women.

Which character was the toughest to portray?

The character Singa was easier for me to play, while the other three were more challenging due to their unique get-ups and dialogue delivery. The extensive makeup process was tough, but the positive response to the Razor teaser made it all worthwhile. Swag showcases four generations, and the screenplay is engaging and easy to understand, ensuring no confusion for the audience.

How was your experience working with composer Vivek Sagar?

This is my third collaboration with Vivek. The songs fit the situations well, and the background music creates a great experience in theaters.

What should audiences expect from Swag?

Viewers can look forward to a fresh story filled with surprising twists every twenty minutes. It’s a content-driven film, perfect for family viewing during the festive season.

What new projects are you working on?

I’m working on a thriller as well as an entertainer with Geetha Arts.