Allu Arjun’s highly-anticipated action drama, Pushpa The Rule, has been a hot topic on social media ever since the film’s stunning teaser was unveiled on the actor’s birthday. The massive hype and expectations on the sequel and the impactful teaser ensured Pushpa 2 ink never before pre-release deals across the country.

Yesterday, reports of leading Bollywood distributor Anil Thadani acquiring Pushpa The Rule’s Hindi theatrical rights for a sensational Rs 200 crore went viral on the internet. This is an all-time record deal, even beating the Khans of Bollywood. Not stopping there, the film’s digital rights have been sold for the all-time highest deal, surpassing the maverick Rajamouli’s RRR.

These crazy deals indicate that Allu Arjun is fast becoming the biggest brand in the showbiz, not only in the South but throughout the country. The actor has lined up enviable projects for the next couple of years to consolidate his stardom and craze.