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Flop response to Sarfira forces PVR INOX to offer freebies
Published on Jul 14, 2024 11:00 pm IST

Sarfira, the latest Bollywood movie starring Akshay Kumar, marks Sudha Kongara’s Hindi cinema debut with an official remake of her blockbuster Tamil film, Soorarai Pottru. Unfortunately, the Hindi adaptation has struggled at the box office.

In an attempt to draw more viewers, a notable multiplex chain has introduced a desperate offer. With a valid ticket, patrons will receive complimentary tea, two samosas, and official merchandise from the film. This promotion underscores the movie’s poor performance at the box office, a rare situation for an Akshay Kumar film.

If the current trend continues, Sarfira may vanish from theaters by the end of Monday. This disappointing outcome is a significant setback for Sudha Kongara, as her story fails to replicate its success in Hindi cinemas. The film also features Paresh Rawal, Radhika Madan, and Suriya in a cameo role.