Double Ismart is all set to hit the screens on August 15, 2024, and there is a solid buzz for the film. Puri Jagan is the director of this film, and his last outing, Liger, was a disaster.
But it looks like it has created no impact on Double Ismart as the pre-release business says it all. The theatrical rights have been sold for 60 crores, and OTT rights have fetched 33 crores.
If that was not enough, the audio rights have fetched 9 crores. This shows what kind of a craze Double Ismart has in the film circles. The action drama needs to take a solid start at the box office to be in a safe zone.
For now, the songs are a hit and in the day to come, the makers will speed up promoting the film to take Double Ismart deep into the audience. Sanjay Dutt and Kavya Thapar play key roles in this film.