With the surge of OTT platforms and the early accessibility of movies from the comfort of homes, the theatre-going audience has come down drastically. The exhibition sector is being impacted significantly. This problem has reached a peak in the state of Kerala. Generally, the theatre-going culture is less in Kerala, and on top of that, the less OTT window period has become a headache for theatre owners.

In this scenario, the Film Exhibitors United Organization of Kerala (FEUOK) warned they would not be screening new Malayalam movies that are slated to release from February 22. The exhibitors said that despite their several protests, the producers are not adhering to the 6-week OTT window period, the rule that exhibitors and producers mutually agreed upon in the past.

K. Vijaya Kumar, the president of FEUOK, said that the producers are constantly violating the norms, which made them take such a bold decision. There have been countless arguments about this topic, and if the producers follow the less OTT window gap, we may see the shutdown of more and more theatres in the future.