Director Maruthi, who delivered blockbusters both as a director and producer, has been doing some atypical movies with contemporary concepts. The director, who is presently directing a PAN India film with Rebel Star Prabhas, announced his new production venture. The movie stars Raj Tharun in the lead role. N.V. Kiran Kumar will produce the movie as Production No. 1 of Ravikiran Arts, while Maruthi Team Product will present it.

The movie is titled Bhale Unnade! Today, the makers revealed the title and first look. The first look poster presents Raj Tarun as Radha, a professional saree draper who is seen along with his kit. He gives a cute smile as he walks, and the background sees flowers, his draping accessories, make-up items, etc. The first-look poster looks impressive and creates positive vibes.

The movie is being directed by J Sivasai Vardhan, a debutant director who has delivered many successful web shows like Geetha Subramanyam, Pelli Gola 2, U&I Hello World, etc. Manisha Kandkur is the leading lady, while the legendary director Singeetham Srinivas will be seen in a pivotal role. Abhirami (Cheppave Chirugarli, Pothu Raju fame), Ammu Abhirami (Narappa fame), and Leela Samson are doing other roles. Shekar Chandra is the music director.