Double iSmart, the highly-anticipated sequel to Ram and Puri Jagannadh’s blockbuster mass action entertainer, iSmart Shankar, was released in cinemas worldwide on Independence Day amid decent expectations and buzz. However, much to everyone’s disappointment, the film received a collective thumbs down from fans and critics.
Due to the underwhelming word of mouth and lack of post-release promotions, Double iSmart has ended up being a huge disaster. Close to Rs 55 crore is riding on the movie, but the film has collected a global share of just about Rs 11 crore in 5 days. The film registered day deficits in most of the theaters where it was playing on Monday. The film seems to have ended its theatrical run, leaving its buyers in huge losses.
Puri Jagannadh’s outdated narration, the lack of super hit songs, and that bizarre comedy track featuring Ali are one of the main reasons behind this lackluster box office result. Both Ram and Puri were looking forward to scoring a blockbuster with Double iSmart, but it looks like it’s going to be a long wait for them.