Supreme hero Sai Dharam Tej’s Virupaksha is getting good responses from audiences and critics. The movie was originally scheduled to release in all major languages today. But the team decided to release the film in other languages at a later date after seeing the response in the homeland.

This mystical thriller has a huge chance to succeed in the Hindi belt, provided the promotions are done well. Salman Khan’s Kisi Ka Bhai Kisi Ka Jaan, which was released today, isn’t having promising reports, and the film also lacks hype. The even more good thing is that there are no big releases in Bollywood till Shah Rukh Khan’s Jawan and Ajay Devgn’s Maidaan, both of which are slated for June release.

This is the right moment for the team to go aggressive with the promotions to attract the Hindi audiences. Off late, northern audiences are preferring only well-made big-budget flicks and content-driven films. They are no longer encouraging mediocre films. Virupaksha, which is a content-rich film, has a considerable chance to strike gold in the Hindi belt. Let’s see what happens now.